NO PRIMERS! The difference is the patented fixing strip. You do not need to prime the floor (except if the tile adhesive requires you to).
NO TAPES! You do not need to tape down the cable - simply press it in to the aggressive but conforming adhesive layer on the fixing strip.
NO HASSLE! You do not need to mark out the floor! The fixing strip has handy 1cm increments printed on it. Simply measure the available area of the room (excluding all fitted furniture, etc) in m², mulitply by 100 and divide by the length of the cable in your kit; this gives you the wire spacing in cm.
For quick installation guide Click Here.
For full installation guide Click Here.